BUILT FROM
EXPERIENCE.
Rival started with a simple idea: create better supplements that help people feel clearer, perform stronger and get more from every day.
WHERE RIVAL BEGAN
Rival was founded in 2008 by Matt Hickman, following a personal turning point that shaped the brand we are today.
Matt was dealing with persistent brain fog — the kind of feeling that can make thinking harder, drain your energy and make everyday tasks feel heavier than they should.
While exploring ways to improve his wellbeing, Matt became interested in the role of electrolytes and hydration in his daily routine.
That experience became the spark for Rival: a performance-driven brand built around clarity, simplicity and purposeful formulas.
It started with a problem worth solving.
Rival was built from lived experience — not from a boardroom looking for the next trend. That original focus on finding simple, effective solutions still influences how we approach every product today.
SUPPLEMENTS
WITHOUT THE NOISE.
We believe supplements should be straightforward, purposeful and easy to understand.
Our Mission
To create clean, effective, premium-grade performance supplements that support strength, hydration, recovery and everyday performance — without unnecessary fillers or gimmicks.
THE RIVAL STANDARD
Every product starts with the same principles that have shaped Rival from the beginning.
Performance First
We focus on purposeful ingredients selected to support training, hydration, recovery and everyday performance.
Premium Quality
We believe quality matters. Our products are developed with high-grade raw materials, careful formulation and rigorous quality standards.
No-Nonsense Transparency
Clear labels. Clear dosing. Clear communication. We don't believe you should need a chemistry degree to understand what's in your supplement.
Real-World Use
Rival is made for real people — athletes, lifters, runners, gym-goers and anyone who wants to support their everyday performance.
HYDRATION
MATTERS.
Electrolytes such as sodium, potassium and calcium play important roles in normal hydration, nerve function and muscle contraction.
Matt's early experience with electrolytes helped inspire Rival's commitment to straightforward, purposeful hydration — and ultimately led to the development of our growing range of electrolyte and performance formulas.
SIMPLE
HYDRATION.
No unnecessary flavours.
No unnecessary fuss.
Just purposeful nutrition.
BUILT FROM
LIVED EXPERIENCE.
Rival isn't built around chasing every new supplement trend. It's a performance brand shaped by experience, product development and a relentless focus on quality.
From our ingredients and formulations to our packaging and communication, every detail comes back to one simple idea: make supplements that are easy to understand and easy to make part of everyday life.
FIND YOUR
RIVAL.
Hydration. Performance. Recovery. Everyday nutrition. Explore the RIVAL range and find the formulas that fit your routine.
Shop All RIVALIf you experience persistent or worsening brain fog or other health symptoms, speak with a qualified healthcare professional for appropriate evaluation. Electrolytes can support normal hydration but are not a medical treatment.